The Beginning
Started by financial analysts who noticed a gap in practical ratio education. We began with simple workshops in Brisbane, helping local investors understand what balance sheets really meant. Those early sessions taught us that people craved real understanding, not just formulas.
Digital Expansion
Moved our expertise online after demand grew beyond what weekend workshops could handle. Created our signature approach to teaching debt-to-equity ratios through real company examples. The pandemic actually helped us reach students across Australia who couldn't access quality financial education locally.
Building Tomorrow
Today we're developing advanced modules on sector-specific ratio analysis. Our upcoming program launching September 2025 will cover everything from REIT ratios to tech company valuations. We're also partnering with Australian universities to bring practical ratio skills into academic curricula.
What Drives Us
Financial literacy shouldn't be reserved for those with finance degrees. We believe everyone deserves to understand the numbers that shape investment decisions.
Practical Focus
We skip the theory lectures and dive straight into analyzing real company financials. Every ratio we teach comes with live examples from ASX-listed companies.
Patient Teaching
Financial concepts click at different speeds for everyone. Our instructors take time to ensure each student grasps the fundamentals before moving to complex analysis.
Honest Perspective
Ratios tell stories, but they're not crystal balls. We teach students to see both the insights and limitations of financial analysis tools.
"Numbers tell stories when you know how to listen"
Meet Our Founder
Penelope Crawford
Founder & Lead Educator
Started her career analyzing mining company financials during the commodities boom. After helping friends decipher annual reports over countless coffee meetings, she realized there was a real need for approachable financial education. Penelope spent three years developing teaching methods that make ratio analysis accessible to everyday investors.
- 12 years experience in equity research at major Australian firms
- Developed the "Story Behind Numbers" teaching methodology
- Guest lecturer at QUT Business School
- CFA charterholder specializing in financial statement analysis